Selecting the right Customer Relationship Management (CRM) platform is essential for small...
Why mostly exists.
I'm Nick Anscombe, and I created Mostly with the aim of bridging a critical skills gap that often hinders small business owners as they strive to grow.
Many entrepreneurs can launch their businesses with solid relationships and maintain them with loyal customers, but true, sustainable growth requires a robust marketing strategy and full utilisation of available tools.
The 80/20 rule, or Pareto Principle, reveals that often, 80% of business growth stems from just 20% of focused marketing efforts.
In other words, while various factors contribute to a company’s foundation, marketing is the primary engine driving sustained growth.
By focusing on the high-impact marketing activities that produce the most significant results, small businesses can channel their resources more effectively, driving consistent progress without wasting time or money on less productive tactics.
By focusing on the high-impact marketing activities that produce the most significant results, small businesses can channel their resources more effectively, driving consistent progress without wasting time or money on less productive tactics.
With a strategic approach, small businesses have the power to compete with large brands, leveraging their unique strengths to stand out and build a loyal customer base in even the most competitive markets.
Another common challenge I found among small businesses is their underutilisation of HubSpot.
Although it's widely recognised as one of the best CRMs on the market, many businesses invest heavily in this powerful tool without a clear strategy for leveraging its full potential.
As a result, many features designed to drive growth remain overlooked, leaving much of HubSpot's value untapped.
Mostly exists to equip entrepreneurs and small businesses with the tools and expertise they need to turn marketing and HubSpot from supporting functions to core drivers of their growth strategy.
Let's collaborate.
At mostly, we are always looking to work with others who are just as passionate about growing small businesses as we are. Whether you're looking for fresh content for your site, interested in writing a guest post for us, or keen on doing both – we’re all in! Here's why collaborating with us is a win-win:
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Expand your reach
Tap into new audiences across your sector and beyond.
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Get backlinks
Boost your SEO with relevant, high-quality backlinks.
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Exchange ideas
Share fresh perspectives and insights to grow.
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Get recognised
Connect with industry peers and open new doors.