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Welcoming new contacts to your CRM isn’t just about capturing their details—it’s an essential first...
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Email marketing.
Why lead generation is essential for small businesses growth.
Email marketing enables small businesses to establish a consistent communication cadence with both warm and cold audiences, reaching new prospects and staying top of mind with potential customers. Engaging warm audiences with personalised content and special offers nurtures relationships, while reaching cold audiences with well-crafted introductions helps convert prospects into engaged customers. Strategic email marketing helps small businesses build valuable rapport with their target audience, driving a reliable customer base that supports long-term growth.
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Cold email marketing.
Cold email marketing introduces your business to new prospects by providing targeted, relevant content that piques interest and creates a low-pressure entry point for engagement, without an immediate sales push. This approach builds credibility and establishes initial trust, gradually warming up leads and increasing the likelihood of conversion.
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Warm email marketing.
Warm email marketing strengthens relationships with existing contacts in your CRM by providing value through industry insights, case studies, and relevant content. Nurturing these contacts by addressing their specific business challenges keeps your business top of mind, encouraging loyalty and increasing the likelihood of them purchasing your core offer.
How small businesses grow with email marketing today.
With the right email marketing strategy, small businesses can turn each message into an opportunity to build meaningful connections, showcase unique value, and stay top of mind with audiences. By consistently engaging audiences with relevant, personalised content, small businesses can drive growth and build a community of loyal, long-term customers.
DATA ACQUISITION
Build your database.
Building a strong email marketing strategy begins with gathering quality data.
By capturing contact information through opt-ins on websites, social media, and in-store sign-ups, small businesses can grow their email lists with subscribers genuinely interested in their products or services.
Reliable data acquisition sets the foundation for impactful email campaigns and long-term relationships.
Maintaining a clean, GDPR-compliant list ensures that messages reach the right audience, guiding them effectively toward conversion.
SEGMENTATION
Tailor you messaging.
Dividing an email list into meaningful groups, such as demographics, purchase history, or engagement levels, allows small businesses to tailor their messages more precisely.
Segmentation helps ensure that the right content reaches the right audience, leading to better engagement rates and maximising the effectiveness of each email sent.
PERSONALISATION
Create meaningful connections.
Customising emails with personalised elements, like the recipient’s name, purchase history, or location, adds a human touch that resonates with subscribers.
Personalisation goes beyond just names; it’s about making content relevant to each subscriber’s needs and preferences, which can significantly increase open and click-through rates.
By using data such as browsing behaviour or past interactions, businesses can send tailored recommendations or exclusive offers, making each message feel uniquely crafted for the individual, driving deeper engagement and loyalty.
LEAD NURTURING
Provide real value.
A strategic email marketing flow helps guide potential clients through the buyer’s journey, from initial awareness to final decision-making.
By sending targeted, value-driven emails at each stage—such as thought leadership articles, case studies, or lead magnets— small businesses can educate leads, build trust, and demonstrate expertise.
Nurturing keeps your small business top-of-mind and positioning it as a trusted partner when your audience is ready to make a decision.
TRACKING & OPTIMISATION
Make good performance better.
Tracking detailed performance metrics—like open rates, click-through rates, lead scoring, and conversions—is crucial for understanding engagement and refining strategies.
Analysing data from each campaign provides insights into what resonates with clients, while A/B testing on elements like subject lines, content format, and send times allows for continuous optimisation.
Tracking and testing ensures campaigns to not only capture attention but also move leads further down the sales funnel with each interaction.
CONTENT STRATEGY
The backbone of email marketing.
A well-defined content strategy ties every aspect of email marketing together, ensuring each email supports broader business goals by delivering valuable content to the right audience at the right time.
Whether promoting a lead magnet, sharing a new blog post, or nurturing leads— a robust content strategy allows small businesses to create consistent, engaging experiences and build meaningful relationships.
Let's collaborate.
At mostly, we are always looking to work with others who are just as passionate about growing small businesses as we are. Whether you're looking for fresh content for your site, interested in writing a guest post for us, or keen on doing both – we’re all in! Here's why collaborating with us is a win-win:
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Expand your reach
Tap into new audiences across your sector and beyond.
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Get backlinks
Boost your SEO with relevant, high-quality backlinks.
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Exchange ideas
Share fresh perspectives and insights to grow.
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Get recognised
Connect with industry peers and open new doors.
Blueprinting growth for small businesses.
Entrepreneurs often launch their businesses through strong personal relationships, but many get stuck when they reach the growth stage of the business lifecycle. Mostly exists to provide small small businesses and entrepreneurs a resource to help bridge the gap between starting a business and sustaining long-term growth through effective B2B marketing and optimised HubSpot utilisation.
Latest email marketing insights.