7 Must-Have HubSpot Reports for Sales Teams

Sales teams rely on data to track performance, understand customer behaviour, and close deals faster. HubSpot offers a powerful suite of reports that help sales teams manage their pipelines, track activities, and gain insights into performance. But with so many reports available, knowing which ones to prioritise can be challenging.

In this blog, we’ll highlight 7 must-have HubSpot reports that every sales team should use to drive growth, improve efficiency, and make better data-driven decisions.

1. Deal Forecast Report: Predict Revenue with Confidence

One of the most crucial aspects of sales management is understanding how much revenue you can expect to close in a given period. The Deal Forecast Report in HubSpot helps you predict future revenue based on your current pipeline.

Key insights from this report:

• Revenue projection: Forecast expected revenue by looking at the total value of deals currently in your pipeline and their likelihood to close.
• Deal stages: Break down deals by their current stage in the sales process to identify where revenue will likely come from.
• Weighted forecast: Assign probabilities to each deal based on its stage and create a weighted forecast that helps you better predict actual revenue.

Why it’s essential: The Deal Forecast Report helps sales managers make informed decisions about resources, targets, and sales strategies by providing clear revenue projections.

2. Sales Pipeline Report: Track Deals Through Every Stage

The Sales Pipeline Report is a fundamental tool for any sales team. It gives you a clear view of your entire sales pipeline, showing how deals are progressing and where bottlenecks might be occurring.

Key insights from this report:

• Deal volume: See how many deals are in each stage of your pipeline and identify where leads may be getting stuck.
• Stage duration: Track how long deals stay in each stage of the pipeline, helping you understand where to focus efforts to speed up the sales cycle.
• Close rate: Monitor how many deals are successfully moving through the pipeline to close, and identify patterns that can help improve conversion rates.

Why it’s essential: This report gives sales teams real-time visibility into deal progression, helping to prioritise efforts on deals that are most likely to close and streamline the overall process.

3. Deal Change History Report: Monitor Key Deal Updates

The Deal Change History Report allows you to track any changes made to deals over time. This can include updates in deal value, stage changes, or ownership transfers—giving you a complete view of how deals evolve from start to finish.

Key insights from this report:

• Deal value changes: Track whether the value of a deal has increased or decreased during the sales process.
• Stage changes: See when and how frequently deals move through different pipeline stages.
• Deal ownership: Monitor any changes in deal ownership to ensure that transitions between sales reps are smooth and nothing is missed.

Why it’s essential: By monitoring changes in deals, sales managers can spot potential issues, identify trends, and ensure that deals are progressing in the right direction.

4. Sales Activity Report: Track Team Performance and Efficiency

Tracking the daily activities of your sales team is crucial for understanding how much effort is being put into generating leads and closing deals. The Sales Activity Report shows you how many calls, emails, meetings, and tasks your team completes, providing insights into overall performance.

Key metrics to track:

• Number of calls and emails: Measure the volume of outreach by tracking how many calls and emails your team is making, and compare this with deal progression.
• Tasks and follow-ups: Track whether your team is completing their follow-up tasks and staying on top of lead nurturing.
• Meetings booked: Monitor how many meetings are being scheduled with prospects, as this is a key indicator of sales engagement.

Why it’s essential: This report helps sales managers understand individual and team productivity, identifying which reps may need additional support or training to increase performance.

5. Lead Response Time Report: Improve Speed to Lead

Responding quickly to new leads is critical in sales. The Lead Response Time Report helps you track how fast your sales team is following up on new leads after they’re generated, ensuring that no opportunity is lost due to slow response times.

Key insights from this report:

• Average response time: Track the average time it takes for your team to respond to new leads and inquiries.
• By source or rep: Break down response times by lead source or by sales rep to identify who is following up most efficiently and which areas need improvement.
• Impact on conversion: Correlate response times with conversion rates to understand the direct impact of quick follow-ups on closing deals.

Why it’s essential: Faster lead response times often lead to higher conversion rates, making this report crucial for optimising your sales process and improving win rates.

6. Deal Lost Reasons Report: Understand Why Deals Are Lost

Not every deal will close, but understanding why deals are lost is essential for improving your sales strategy. The Deal Lost Reasons Report provides insights into the common reasons deals fall through, helping your team refine their approach.

Key insights from this report:

• Lost reasons: Track the most common reasons why deals are lost (e.g., budget issues, lack of need, or competition).
• By rep: See if certain reps are encountering specific challenges more often, which could indicate a need for targeted coaching or support.
• By deal stage: Identify at which stage most deals are being lost to improve your sales process and adjust strategies accordingly.

Why it’s essential: Understanding why deals are lost allows your team to address specific issues, refine their approach, and improve overall win rates.

7. Revenue Attribution Report: See What’s Driving Sales

The Revenue Attribution Report helps sales teams understand which activities, channels, or marketing efforts are contributing the most to revenue. This report links sales back to specific touchpoints, giving you a clear picture of what’s driving growth.

Key metrics to track:

• Attribution by source: See which marketing channels (e.g., email, social media, referrals) are generating the most leads that turn into revenue.
• Deal attribution: Track how individual sales activities, such as calls, meetings, or content shares, contribute to closing deals.
• Multi-touch attribution: Understand how different touchpoints combine to lead to sales, helping you better understand the customer journey.

Why it’s essential: By understanding which channels and activities drive the most revenue, sales teams can focus their efforts on the most effective strategies, improving efficiency and maximising revenue generation.

Supercharge Your Sales Team with HubSpot Reports

HubSpot’s reporting tools provide sales teams with critical insights to improve performance, track progress, and drive growth. From monitoring pipeline progression to understanding deal loss reasons and tracking activity levels, these 7 must-have reports give your team the data they need to succeed.

By regularly reviewing these reports, you’ll be able to spot trends, identify areas for improvement, and make data-driven decisions that increase efficiency and close more deals.

Ready to empower your sales team with the insights they need? Start using these essential HubSpot reports today to take your sales strategy to the next level!