Essential HubSpot Integrations B2B Businesses Should Add Today

HubSpot is already a powerful all-in-one platform for B2B businesses, offering everything from marketing automation to CRM and sales tools. However, by adding a few key integrations, you can further enhance its capabilities, streamline your processes, and improve efficiency without spending extra money.

In this blog, we’ll explore some of the essential and free integrations that B2B businesses can add to HubSpot today. These tools will help you supercharge your workflows, improve communication, and ensure seamless operations across your business.

1. LinkedIn Sales Navigator: Supercharge Your Prospecting

For B2B businesses, LinkedIn is one of the most powerful platforms for finding and nurturing leads. The LinkedIn Sales Navigator integration with HubSpot allows you to easily connect your LinkedIn lead generation efforts with your HubSpot CRM, helping you capture valuable data and insights on potential clients.

Key benefits of this integration:

• Direct LinkedIn data sync: Automatically sync contacts and accounts between LinkedIn Sales Navigator and HubSpot, making it easy to track interactions and add new leads to your CRM.
• Sales insights: Gain real-time information on your prospects’ LinkedIn activities, helping you tailor your outreach and improve engagement.
• In-app messaging: Directly engage with your LinkedIn leads via HubSpot using InMail, making it easier to build and nurture relationships from one platform.

By connecting LinkedIn Sales Navigator to HubSpot, you can streamline your prospecting efforts and ensure that no opportunity is missed.

2. Google Calendar: Streamline Meeting Scheduling

For B2B sales teams, managing meetings efficiently is crucial to maintaining momentum with leads. The Google Calendar integration with HubSpot allows you to sync meetings, appointments, and tasks seamlessly between the two platforms, eliminating the need to manually input data.

Why it’s essential:

• Automated scheduling: HubSpot’s meeting scheduling tool integrates with Google Calendar, allowing your prospects to book time with you based on your availability, without the back-and-forth of emails.
• Calendar syncing: Automatically sync meeting details and reminders, ensuring your sales team stays organised and avoids scheduling conflicts.
• Tracking: Every scheduled meeting is logged in HubSpot, giving your team visibility into upcoming interactions and helping you track your sales activities.

This integration ensures that your B2B sales team spends less time on admin tasks and more time focusing on high-value interactions with leads and clients.

3. Slack: Improve Internal Communication and Collaboration

For many B2B businesses, Slack is a go-to communication tool. Integrating Slack with HubSpot enables smoother collaboration between teams, faster responses to lead enquiries, and enhanced visibility into important updates.

How the integration helps:

• Real-time notifications: Get instant Slack notifications for key HubSpot events, such as new leads, deal updates, or form submissions, so your team can act quickly.
• Lead alerts: Create customised workflows to notify your team in specific Slack channels when a lead is assigned or a deal reaches a new stage.
• Collaboration: Discuss contacts, deals, or tickets directly within Slack, allowing your marketing, sales, and service teams to collaborate more efficiently without leaving the chat platform.

Integrating Slack with HubSpot ensures that critical information flows freely between your teams, speeding up decision-making and keeping everyone aligned.

4. Mailchimp: Sync Your Email Marketing Efforts

Many B2B businesses rely on Mailchimp for email marketing, and while HubSpot has its own powerful email tools, integrating Mailchimp can provide extra flexibility and insight if you're already using it.

Key benefits of this integration:

• Sync email data: Automatically sync your Mailchimp email campaigns and subscriber lists with HubSpot. This enables you to track campaign performance, including opens, clicks, and new subscribers, directly within HubSpot.
• Lead nurturing: Combine HubSpot’s CRM and lead tracking capabilities with Mailchimp’s email marketing tools to create powerful nurturing workflows.
• Segmented lists: Create targeted email lists in Mailchimp based on data from HubSpot, such as customer behaviour, lead scores, or lifecycle stages.

By syncing Mailchimp with HubSpot, you can ensure that your email marketing efforts align with your CRM data, resulting in more targeted campaigns and improved lead engagement.

5. WordPress: Optimise Your Website for Lead Generation

If your B2B business uses WordPress for its website, integrating it with HubSpot can take your lead generation efforts to the next level. This integration allows you to use HubSpot’s forms, pop-ups, and live chat features directly on your WordPress site, making it easier to capture and track leads.

How it works:

• Lead capture forms: Add HubSpot’s forms to your WordPress pages and blog posts to collect contact information from visitors and automatically sync leads to your CRM.
• Live chat: Enable HubSpot’s live chat tool on your WordPress site to engage with visitors in real-time and answer their questions, helping convert leads more efficiently.
• Analytics tracking: Use HubSpot’s analytics to track visitors’ behaviour on your WordPress site, gain insights into which pages are performing best, and optimise your content accordingly.

This integration ensures that your website becomes a powerful lead generation tool, fully connected to your CRM and marketing automation systems.

6. Zoom: Enhance Virtual Meetings and Webinars

In the B2B world, virtual meetings and webinars are key methods of engaging with leads and nurturing relationships. The Zoom integration with HubSpot simplifies scheduling, managing, and tracking these virtual interactions.

Why it’s essential:

• Seamless scheduling: Sync Zoom with HubSpot to automatically create Zoom meetings and webinars. Prospects can join with one click from calendar invites, making the process smooth and professional.
• Automated follow-ups: After a Zoom meeting or webinar, HubSpot can automatically send follow-up emails, thanking attendees and sharing relevant resources.
• Attendance tracking: Capture attendee data and automatically sync it with HubSpot, allowing your sales team to follow up with personalised messages based on participation.

By connecting Zoom to HubSpot, you can streamline virtual events, improve follow-up communication, and ensure no lead slips through the cracks after a meeting or webinar.

7. SurveyMonkey: Collect and Analyse Customer Feedback

For B2B businesses, gathering feedback from clients is essential for improving products, services, and customer experience. The SurveyMonkey integration with HubSpot allows you to capture survey responses and link them directly to your contacts in the CRM.

How this integration adds value:

• Link feedback to CRM: Automatically sync survey responses with HubSpot contacts, allowing you to view customer feedback alongside their other engagement data.
• Create feedback loops: Use the data gathered from SurveyMonkey to inform your sales and marketing strategies, helping you refine your approach and better meet customer needs.
• Follow-up actions: Trigger follow-up emails or workflows based on survey responses, such as sending additional resources to customers who provided positive feedback or addressing concerns for those who had a negative experience.

This integration helps you collect valuable insights from your clients and allows you to act on that data quickly and effectively.

8. Facebook Ads: Connect Your Social Advertising to HubSpot

If your B2B business uses Facebook Ads for lead generation, integrating it with HubSpot can make a significant difference in how you track and optimise your campaigns.

How it works:

• Lead syncing: Automatically sync Facebook leads into HubSpot, allowing your sales team to follow up promptly.
• Ad performance tracking: View your Facebook ad performance directly in HubSpot, giving you a complete overview of how ads are contributing to lead generation efforts.
• Optimised targeting: Use HubSpot CRM data to create targeted custom audiences for your Facebook ads, ensuring that your campaigns are reaching the most relevant prospects.

By integrating Facebook Ads with HubSpot, you can close the loop between your social media efforts and your CRM, ensuring more efficient lead management and tracking.

Supercharge Your HubSpot Experience with Free Integrations

HubSpot is already a robust, all-in-one platform that can handle many of the tasks B2B businesses need to manage their marketing, sales, and customer relationships. But by adding these free integrations, you can expand its capabilities even further, making your processes smoother, improving collaboration, and maximising your lead generation potential.

Whether you’re looking to improve communication, automate workflows, or better track your ad campaigns, these essential integrations can help you get the most out of HubSpot without any additional costs.