How HubSpot’s New Free CMS Hub Can Help Small Businesses

In today’s digital-first world, having a well-designed, user-friendly website is essential for any business. For small businesses with limited resources, creating and managing a professional website can feel like a daunting and expensive task. However, HubSpot has introduced a game-changing solution for small business owners: the new free CMS Hub.

HubSpot’s free CMS Hub allows businesses to build, manage, and optimise websites without the need for technical expertise or a large budget. In this blog, we’ll explore the features of HubSpot’s free CMS Hub and how it can help small businesses create an impactful online presence that drives growth.

1. Build a Professional Website with No Technical Skills Required

One of the biggest hurdles for small businesses when creating a website is the lack of coding knowledge or technical skills. HubSpot’s free CMS Hub eliminates this barrier by offering a drag-and-drop website builder, making it easy for anyone to create a professional-looking site.

Key features:

• Drag-and-drop editor: The intuitive drag-and-drop interface allows you to build web pages easily, without any need for coding or web development experience.
• Pre-built templates: Choose from a wide selection of pre-designed templates that can be customised to fit your brand’s aesthetic, ensuring your website looks polished and professional from day one.
• Customisation: HubSpot’s CMS Hub allows for customisation, so you can add your logo, adjust colour schemes, and rearrange layouts to reflect your unique brand.

Why it’s great for small businesses: HubSpot’s CMS Hub makes website creation accessible to everyone, even if you have no web development experience. You can build and maintain your site in-house, saving on costs and reducing reliance on outside developers.

2. Integrate Your Website with HubSpot’s Free CRM for Seamless Lead Management

A website isn’t just about aesthetics—it’s a tool for capturing leads and driving business growth. HubSpot’s free CMS Hub integrates seamlessly with the HubSpot CRM, allowing you to capture and track leads as they interact with your website.

How it works:

• Lead capture forms: Add contact forms or sign-up forms to your website to capture leads directly. All form submissions are automatically sent to the HubSpot CRM, where you can track interactions and follow up.
• Live chat and chatbots: Use live chat and chatbots to engage with website visitors in real time, answering questions or capturing contact information. These interactions are logged in the CRM for future reference.
• Lead tracking: As visitors interact with your website—whether through blog posts, forms, or product pages—you can track their activity in the CRM, giving you valuable insights into their interests and buying intent.

Why it’s great for small businesses: The integration between the CMS Hub and HubSpot CRM ensures that no lead goes unnoticed. You can manage all your customer interactions in one place, making it easier to follow up with potential clients and track your sales pipeline.

3. Optimise Your Website for Search Engines with Built-In SEO Tools

Driving traffic to your website is essential for growing your business, and search engine optimisation (SEO) plays a key role in ensuring your site is found by potential customers. HubSpot’s free CMS Hub comes equipped with built-in SEO tools that help you optimise your site for search engines, even if you’re not an SEO expert.

Key features:

• On-page SEO recommendations: HubSpot’s CMS Hub provides on-page SEO suggestions as you build and update your website, helping you optimise your content for better search visibility.
• SEO-friendly content management: Manage blog posts, landing pages, and web pages in a way that’s optimised for search engines, using HubSpot’s easy-to-follow SEO guidelines.
• Mobile optimisation: HubSpot’s templates are mobile-friendly by default, ensuring that your site performs well across all devices, which is critical for SEO rankings.

Why it’s great for small businesses: With HubSpot’s built-in SEO tools, you can easily improve your website’s visibility on search engines like Google. This helps drive more organic traffic to your site, giving you more opportunities to convert visitors into leads.

4. Easily Update and Maintain Your Website

As a small business owner, you need to be able to make updates to your website quickly and easily, without waiting for a developer or spending hours on the backend. HubSpot’s free CMS Hub is designed for ease of use, allowing you to make changes and updates whenever needed.

How it simplifies maintenance:

• Real-time editing: You can edit pages in real-time and see the changes instantly, making it easy to update content, add new pages, or tweak the design without any technical difficulties.
• Centralised management: Manage all your website content in one place, from blog posts and landing pages to contact forms and images.
• Automatic updates: HubSpot handles the technical maintenance, including security updates and bug fixes, ensuring your website runs smoothly without you having to worry about back-end issues.

Why it’s great for small businesses: Being able to update and manage your website on your own means you’re always in control. You can respond quickly to business changes, post new content, or adjust your messaging without relying on a third party.

5. Measure Website Performance with Built-In Analytics

Understanding how your website is performing is key to improving your marketing strategy and driving business growth. HubSpot’s free CMS Hub comes with built-in analytics that give you insights into your website’s performance, helping you make data-driven decisions.

Key features:

• Website traffic insights: Track how many visitors are coming to your site, which pages they are viewing, and how they found your website (e.g., through search engines, social media, or direct visits).
• Conversion tracking: Monitor how well your website is converting visitors into leads or customers, and identify areas for improvement.
• Content performance: See which blog posts, landing pages, or resources are generating the most engagement, helping you refine your content strategy.

Why it’s great for small businesses: HubSpot’s built-in analytics give you valuable insights into your website’s performance without needing to invest in additional tools. You can track key metrics and make adjustments to optimise your site for better results.

6. HubSpot CMS Hub is Scalable as Your Business Grows

HubSpot’s free CMS Hub is an excellent solution for small businesses, but one of its biggest advantages is that it’s designed to grow with you. As your business expands and your website needs become more complex, you can upgrade to HubSpot’s paid CMS plans to unlock more advanced features, such as custom reporting, A/B testing, and additional security features.

Scalability features:

• Start small, grow big: The free CMS Hub gives you all the essential tools to get started, and as your website traffic grows, you can scale up to access more advanced features.
• Customisation options: For businesses looking to create more complex websites or add custom functionality, HubSpot’s CMS is flexible enough to accommodate custom coding and advanced integrations.

Why it’s great for small businesses: You don’t have to worry about outgrowing the free CMS Hub. HubSpot offers a path to scale, so you can start small and upgrade as your business evolves, ensuring your website can support your long-term growth.

HubSpot’s Free CMS Hub is a Game-Changer for Small Businesses

HubSpot’s new free CMS Hub is an invaluable tool for small businesses looking to build and manage a professional website without the usual headaches. It offers an easy-to-use platform with built-in SEO, lead generation, and analytics features, all designed to help small businesses create an impactful online presence.

Whether you’re launching your first website or looking to revamp an existing one, HubSpot’s free CMS Hub offers everything you need to build, optimise, and maintain a professional site that drives business growth.

Ready to take your online presence to the next level? Explore HubSpot’s free CMS Hub and start building your website today!