5 Powerful Things You Can Do with the HubSpot-LinkedIn Integration

For B2B businesses, LinkedIn is one of the most valuable platforms for networking, prospecting, and lead generation. When you combine the power of LinkedIn with HubSpot’s all-in-one marketing, sales, and CRM platform, you can take your prospecting and relationship-building efforts to the next level. The HubSpot-LinkedIn integration allows you to seamlessly connect the two platforms, providing more streamlined workflows, better data tracking, and improved lead management.

In this blog, we’ll explore 5 powerful things you can do with the HubSpot-LinkedIn integration to help you maximise your sales efforts and improve lead generation.

1. Sync LinkedIn Leads Directly to HubSpot

One of the most valuable features of the HubSpot-LinkedIn integration is the ability to automatically sync leads generated through LinkedIn into your HubSpot CRM. This ensures that no lead slips through the cracks and that all your LinkedIn data is centralised in one place for easier management and follow-up.

How this helps your business:

• Lead capture made easy: If you’re running LinkedIn Lead Gen Forms as part of your advertising strategy, every time a prospect fills out a form, their information will be automatically added to your HubSpot CRM as a new contact.
• Centralised lead tracking: With all your LinkedIn leads stored in HubSpot, you can manage follow-ups, track interactions, and nurture relationships from one central platform.
• Streamlined workflows: You can set up automated workflows in HubSpot that trigger based on LinkedIn lead activity. For example, when a new lead is captured from LinkedIn, you can automatically send them a follow-up email or assign them to a sales rep.

Pro Tip: Make sure your LinkedIn Lead Gen Forms are optimised with targeted questions to gather the most relevant information from your prospects, helping your sales team personalise their outreach.

2. Track LinkedIn Ad Campaign Performance in HubSpot

If you’re using LinkedIn Ads to promote your products or services, the HubSpot-LinkedIn integration allows you to track the performance of your LinkedIn ad campaigns directly within HubSpot. This gives you a clear view of how your ads are contributing to your lead generation efforts and overall marketing ROI.

Key benefits:

• Comprehensive ad tracking: View important metrics such as impressions, clicks, and conversions for your LinkedIn ad campaigns within HubSpot. This helps you monitor the success of your ads and adjust your strategy based on performance.
• Attribution reporting: HubSpot’s attribution reporting helps you understand which LinkedIn ads are driving the most valuable leads. You can track how LinkedIn ads influence deals, pipeline creation, and revenue generation.
• Optimise ad spend: By analysing the performance of your LinkedIn ads in HubSpot, you can make data-driven decisions about where to allocate your advertising budget for the best results.

Pro Tip: Use HubSpot’s ad segmentation to track the performance of specific audience segments within LinkedIn, allowing you to refine your targeting and maximise your ad effectiveness.

3. Enhance Lead Nurturing with LinkedIn Insights

The HubSpot-LinkedIn integration gives you access to valuable insights about your LinkedIn connections, helping you personalise your interactions and improve lead nurturing. By integrating LinkedIn Sales Navigator with HubSpot, your sales team can get deeper insights into their prospects’ LinkedIn activity.

How LinkedIn insights help:

• View LinkedIn profiles within HubSpot: See LinkedIn profile information directly in your HubSpot CRM, including job titles, company information, and shared connections. This gives you more context when reaching out to leads.
• Real-time updates: Receive real-time updates about your prospects’ LinkedIn activities, such as job changes, promotions, or company updates. This allows your sales team to engage with leads at the right time with personalised messages.
• Lead recommendations: Use LinkedIn’s lead recommendations to identify similar prospects or decision-makers within the same company, helping you expand your outreach and nurture additional opportunities.

Pro Tip: Encourage your sales team to engage with leads on LinkedIn by liking, commenting, or sharing relevant content. These small touches can help build relationships and keep your business top of mind.

4. Automate Personalised Follow-Ups Based on LinkedIn Engagement

One of the biggest advantages of combining HubSpot and LinkedIn is the ability to automate personalised follow-ups based on how leads engage with your LinkedIn content. Whether a prospect engages with your LinkedIn ads, views your profile, or interacts with your posts, you can set up HubSpot workflows to trigger specific actions based on that engagement.

Ways to automate follow-ups:

• Triggered emails: If a prospect engages with your LinkedIn Lead Gen Form or ads, HubSpot can automatically send a follow-up email with personalised content or offers that match their interests.
• Assign tasks to sales reps: When a prospect interacts with your content on LinkedIn, HubSpot can create a task for a sales rep to reach out and follow up with a tailored message.
• Multi-channel nurturing: You can combine LinkedIn engagement with other lead data from HubSpot to create more personalised nurturing sequences. For example, if a prospect has visited certain pages on your website and also interacted with your LinkedIn ad, you can trigger a specific follow-up workflow.

Pro Tip: Use LinkedIn engagement data to segment your audience in HubSpot, enabling you to send more relevant and targeted follow-ups based on their specific interests and behaviours.

5. Improve Sales Outreach with LinkedIn InMail

With the HubSpot-LinkedIn integration, your sales team can take full advantage of LinkedIn’s InMail feature to reach out to prospects directly through LinkedIn messages. By connecting LinkedIn Sales Navigator to HubSpot, your team can streamline their outreach efforts and keep track of all communications in one place.

Benefits of LinkedIn InMail through HubSpot:

• Efficient outreach: Sales reps can send personalised InMail messages directly from HubSpot, making it easier to manage all prospecting efforts from one platform.
• Track responses: Every InMail message sent and received can be tracked in HubSpot, providing full visibility into how prospects are engaging with your outreach efforts.
• Better follow-up: If a lead responds positively to an InMail message, you can create a follow-up task or add them to a nurturing sequence within HubSpot to continue building the relationship.

Pro Tip: Use LinkedIn InMail for targeted outreach to decision-makers or key prospects who may be more likely to engage on LinkedIn than through traditional email.

Supercharge Your Lead Generation with HubSpot and LinkedIn

By integrating LinkedIn with HubSpot, B2B businesses can unlock a powerful combination of marketing and sales tools that improve lead generation, streamline prospecting, and enable more personalised outreach. From syncing LinkedIn leads to tracking ad performance and automating follow-ups, the HubSpot-LinkedIn integration helps you work smarter, not harder.

If your business is looking to get more value out of LinkedIn while maximising the capabilities of your HubSpot platform, these 5 powerful features are a great place to start.

Ready to boost your LinkedIn strategy with HubSpot? Get in touch, and we’ll help you set up the integration and make the most of these powerful tools!