7 Must-Have HubSpot Reports for Marketing Teams

As a marketing professional, data is key to understanding your audience, optimising campaigns, and driving better results. HubSpot offers a powerful suite of reporting tools that can help you analyse your marketing efforts, identify areas for improvement, and make data-driven decisions. But with so many reports available, which ones should you focus on to get the most value?

In this blog, we’ll highlight 7 must-have HubSpot reports for marketing teams to help you measure performance, track progress, and refine your strategies for long-term success.

1. Traffic Analytics Report: Track Website Performance

Your website is the heart of your marketing efforts, so it’s crucial to track its performance. HubSpot’s Traffic Analytics Report gives you a comprehensive overview of how visitors are finding your site, what channels are driving the most traffic, and how users are interacting with your content.

Key insights from this report:

• Traffic sources: Break down traffic by source (organic search, direct traffic, referrals, social media, etc.) to see which channels are driving the most visitors.
• Top-performing pages: Identify which pages on your website are attracting the most traffic and optimise underperforming ones.
• Visitor engagement: Track metrics like bounce rate, session duration, and page views to understand how visitors are engaging with your site.

Why it’s essential: This report helps you identify which marketing channels are performing best and where you should focus your efforts to drive more traffic to your site.

2. Campaign Analytics Report: Measure Campaign Effectiveness

Running multiple marketing campaigns at once? HubSpot’s Campaign Analytics Report allows you to track the performance of each campaign across channels, giving you a clear understanding of which efforts are delivering the best results.

Key metrics to track:

• Campaign engagement: See how many contacts interacted with your campaign via email, social media, landing pages, and ads.
• Conversion rate: Measure the number of leads or deals generated from each campaign.
• ROI tracking: Compare the cost of running each campaign against the revenue it generates to assess profitability.

Why it’s essential: This report provides a comprehensive view of how each marketing campaign is contributing to your overall business goals and helps you optimise future campaigns based on real data.

3. Blog Performance Report: Understand Content Engagement

For content marketers, your blog is often the cornerstone of your inbound marketing strategy. The Blog Performance Report in HubSpot helps you track how your blog content is performing and what topics resonate best with your audience.

Key insights from this report:

• Views and interactions: Track the number of views, comments, and social shares for each blog post to understand how your audience is engaging with your content.
• Top-performing posts: Identify which blog posts are generating the most traffic and conversions, allowing you to double down on successful content strategies.
• SEO performance: Measure how well your blog posts are ranking for targeted keywords and driving organic traffic.

Why it’s essential: This report enables you to fine-tune your content strategy by focusing on the topics and formats that engage your audience most effectively.

4. Email Performance Report: Optimise Your Email Campaigns

Email marketing remains a vital part of any marketing strategy, and HubSpot’s Email Performance Report allows you to dive deep into the success of your email campaigns. Understanding how your audience interacts with your emails helps you improve open rates, click-through rates, and overall engagement.

Key metrics to track:

• Open rate and click-through rate (CTR): Analyse how well your email subject lines and content are performing to refine your messaging.
• Bounce rate: Track the number of undelivered emails and clean up your contact lists to improve email deliverability.
• Unsubscribe rate: Monitor how many people are opting out of your emails, which can indicate if your content is relevant to your audience.

Why it’s essential: This report gives you actionable insights into how your email marketing is performing and where you can make improvements to increase engagement.

5. Contact Lifecycle Stage Funnel Report: Track Lead Progression

The Contact Lifecycle Stage Funnel Report in HubSpot is crucial for tracking how leads are moving through your sales funnel, from first interaction to becoming a customer. This report helps you understand where leads are dropping off and where to focus your nurturing efforts.

Key insights from this report:

• Lead conversion rates: See how many leads move from one stage to the next, such as from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL).
• Funnel bottlenecks: Identify at which stage leads are getting stuck and adjust your strategy to improve lead progression.
• Average time in each stage: Track how long it takes for leads to move through your funnel, helping you optimise your nurturing process.

Why it’s essential: By monitoring your lead funnel, you can ensure that your marketing and sales efforts are aligned and that leads are being properly nurtured toward conversion.

6. Customer Feedback Report: Measure Customer Satisfaction

Understanding customer satisfaction is key to long-term success. HubSpot’s Customer Feedback Report allows you to collect and analyse feedback from your customers through surveys, helping you track overall satisfaction and identify areas for improvement.

Key insights from this report:

• Net Promoter Score (NPS): Measure customer loyalty by tracking how likely customers are to recommend your business to others.
• Customer satisfaction surveys: Collect feedback on specific interactions or touchpoints, such as after a support call or purchase, to understand where you can improve.
• Response trends: Analyse trends over time to see if customer satisfaction is improving or declining and take action accordingly.

Why it’s essential: Customer feedback is a valuable tool for improving your marketing, product, and service strategies. This report helps you stay connected to your customers’ needs and continuously improve their experience.

7. Revenue Attribution Report: Understand What’s Driving Revenue

To truly understand which marketing efforts are contributing to your bottom line, HubSpot’s Revenue Attribution Report is a must-have. This report tracks how each marketing touchpoint contributes to a sale, allowing you to identify which channels and campaigns are driving the most revenue.

Key metrics to track:

• First-touch and multi-touch attribution: See how initial interactions or multiple touchpoints contributed to converting a lead into a customer.
• Channel performance: Understand which channels (social media, email, organic search, etc.) are most effective at driving revenue.
• Campaign ROI: Compare the revenue generated by different marketing campaigns to see which ones deliver the best return on investment.

Why it’s essential: This report provides a clear picture of which marketing activities are generating the most revenue, helping you allocate your budget more effectively and maximise ROI.

Track, Measure, and Optimise with HubSpot Reports

HubSpot’s powerful reporting tools provide marketing teams with the insights they need to drive success. From tracking website performance and measuring campaign effectiveness to understanding customer satisfaction and revenue attribution, these 7 must-have reports offer the data and insights necessary to make informed decisions and optimise your marketing efforts.

By regularly reviewing these reports, you can ensure that your marketing strategy is aligned with your business goals, identify areas for improvement, and continuously refine your approach to achieve better results.

Ready to get more out of your marketing data? Start using these essential HubSpot reports today to take your marketing strategy to the next level!